
Profit Talon combines our powerful predictive analytics solution with your expert knowledge of the marketplace to provide a significant boost to your financial performance through targeted top line growth and/or improved loss ratios. Our process uses your data and our analytics engine to quickly identify highly targeted underwriting, marketing and pricing actions to improve profitability without disrupting your entire book of business.
| Complete Segmentation |
Trend |
Insurance Scoring |

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Partitions a book of business into mutually exclusive customer segments by finding multivariate, non-linear interactions of data. The Segmentation can be based on Loss Ratio, Loss Cost, Claims Frequency and Severity, Retention, or Profit.
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Trend Segmentation (Portfolio Shift Analysis) identifies growth/decline shifts within the portfolio in terms of either loss ratio, claim frequency, claim severity, loss cost, or average dollar profit.
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Rather than returning segment descriptions, results will be returned in the form of a three digit score. Scoring can be based on Loss Ratio, Loss Cost, Claims Frequency and Severity, Retention or Profit.
EEA offers a Score Service that utilizes outbound/inbound XML messages to render scores at new business and at renewal
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To create value for our clients, Profit Talon:
- Addresses broad ranging business challenges. Profit Talon's analytical approach is robust. It can address almost any insurance problem, including loss ratio, loss cost, claims frequency, claims severity, growth trends, profit per policy, retention, and quote conversion across any business level (claim type, coverage, policy, vehicle, driver).
- Produces results quickly. While traditional predictive modeling can take six months to two years to complete, Profit Talon produces results in a matter of a few weeks to a couple months, including data preparation and loading.
- Produces readily usable results. Profit Talon produces clear and easy to understand descriptions of customer segments and scores that are actionable in underwriting, marketing and/or rating processes.
- Incorporates validation on unseen data. Profit Talon's results are always validated against a holdout sample to confirm the predictive power of the results.
- Line of business agnostic. Profit Talon is insurance line of business agnostic and has demonstrated significant fit improvement on over 100 insurance portfolios.
Talon Overview